Maryland Department of Agriculture Secretary Kevin Atticks recently participated in a Federal trade mission to India, joining colleagues from eleven other state agriculture departments and USDA Foreign Agricultural Service representatives—the mission aimed to establish connections with Indian agricultural operations and explore new market opportunities for U.S. businesses.
The delegation included a diverse array of leaders from across the nation, representing growers, processors, and various stakeholder groups. This initiative is part of a broader effort to strengthen international ties and expand the reach of U.S. agricultural products.
“Trade missions are extremely beneficial to Maryland agriculture as they aim to strengthen ties between our state and new markets worldwide,” Secretary Atticks stated. He expressed gratitude towards USDA Under Secretary Alexis Taylor for her vision and partnership in promoting Maryland’s international trade efforts. Atticks also encouraged Maryland agriculture companies to reach out to the Department’s Marketing team for opportunities in the Indian market.
India, with its rapidly growing economy and a population of 1.4 billion, offers a wealth of untapped market opportunities. More than half of its population is under the age of 25, providing a vast and dynamic consumer base. Despite high food price inflation and rupee devaluation, post-pandemic consumer preferences in India remain inclined towards premium products, including a rising demand for alcoholic beverages. This presents a promising landscape for U.S. agricultural products.
In 2023, India imported $836 million worth of beverages, spirits, and vinegar, with whiskey imports alone valued at $184 million in 2022. Overall, India’s import of consumer-oriented goods saw a significant increase from $6.1 billion in 2021 to $7.4 billion in 2022, with the United States holding the largest market share at 15.05 percent, equating to $1.1 billion.
The USDA Foreign Agricultural Service, a key partner in this endeavor, plays a crucial role in connecting U.S. agriculture with global markets, enhancing export opportunities, and promoting global food security. This trade mission underscores the importance of such efforts in fostering international partnerships and expanding the global footprint of U.S. agricultural products.
