May 12, 2017

Indian Bollywood Star Shah Rukh Khan Back in Dubai


FTP Edelman
Shah Rukh Khan with Dubai Tourism CEO Issam Kazim2

Shah Rukh Khan with Dubai Tourism CEO Issam Kazim

Dubai – With millions of fans around the world faithfully following his every move, Bollywood icon Shah Rukh Khan was again in Dubai this week shooting the sequel to the award-winning “Be My Guest” film with the second phase of the promotional campaign film, in collaboration with well-known Indian film director Kabir Khan.

Shah Rukh Khan, or also known as SRK, continued his exciting journey in Dubai in his own inimitable style, as he highlighted the multidimensional and multicultural character of a bustling metropolis that he called his second home, according to statements released from Dubai.

SRK with Dubai Tourism CEO Issam Kazim

On arrival at Dubai International Airport, Shah Rukh Khan was welcomed by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and they also took the opportunity to discuss future collaboration.

Expressing his delight to be back in Dubai, Shah Rukh Khan said he was happy to be filming the sequel to the hugely successful “Be My Guest” campaign film. He said that the film was done in a creative and different way from how tourism films are usually made, as it was “so funny and sweet” yet it was still able to showcase Dubai in all its glory.

“I think it is really nice, I really enjoyed making it and happy we are making another one,“ he said. SRK noted, “I am not an advocate for Dubai because I have done Dubai Tourism films, I genuinely like being in Dubai, I think it’s a really wonderful place, it’s a fantastic city … It has everything for everyone.”

“Be My Guest” is a film produced by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) to further enhance the emirate’s position as a ‘must-visit’ destination and attract even more tourists from India, a key source market for Dubai’s tourism industry, and around the world.

Since its launch in December 2016, “Be My Guest” has garnered 45 million views across multiple social media channels as well as 65 million engagements from around the world. The film also won international awards including the Grand Prix at the International Tourism Film Festival, “Tour film Riga” held in Latvia and the Diamond Award at ITB Berlin’s “Golden City Gate” tourism awards.